Cascina Venerìa is the largest single-body rice company in Europe. It covers a vast area located on the outskirts of Vercelli, has its own springs and is today the only Italian rice farm of some importance in a complete cycle.

Rice is grown with environmentally friendly techniques, in full respect of the environment. The Estate also takes care of the conservation in purity and reproduction of seed rice of different varieties, thus guaranteeing the protection of biodiversity.